Act Against Bullying – Anti-Bullying Organisation UK
Who We Are
We are a UK-based anti-bullying organisation helping children who face exclusion bullying and cyberbullying.
We provide support, raise awareness, and campaign for change so every child can feel safe and included. Based in the UK, we specialise in tackling social exclusion and the rising threat of cyberbullying. This page explains who we are and why we care.
🎯 Our Mission To Stop Bullying in the UK
Our goals: education, prevention, awareness campaigns, kindness.
👉 Support children with practical advice
👉 Raise public awareness about modern bullying tactics
👉 Promote kindness and confidence in schools
We work with experts like Hamish Brown MBE, a top authority on stalking and cyberbullying, to inform our resources and educational campaigns.
AAB is a volunteer-run charity. No paid staff. No big overheads. Just lived experience, empathy, and action.
What Makes Us Different
We focus on exclusion bullying which concerns children left out at school.
💡 5 Key Facts About AAB
1️⃣ A Leading UK Bullying Organisation
Act Against Bullying (also known as AAB) is a dedicated UK charity focused on supporting children affected by peer abuse and social exclusion.
2️⃣ Established in 2003
Registered with the Charity Commission, AAB is one of the longest-running voluntary anti-bullying organisations in the UK.
3️⃣ A Practical, Positive Ethos
We believe in motivation, action, and real-world solutions—keeping our message upbeat, inclusive, and clear.
4️⃣ ‘Cool to be Kind’
Our first campaign slogan became a global catchphrase. Schools across the UK still use it today to raise bullying awareness and encourage kindness.
5️⃣ Unique Anti-Bullying Monologues
AAB created powerful monologues performed in classrooms nationwide, helping children recognise bullying tactics and speak out.
Impact of Our Anti-Bullying Organisation UK
100s of schools involved in our initiatives
💬 Kelly
“I was desperate to stay in the cool group. To do that, I had to exclude others. Then they turned on me. I started again—and now I help others do the same.”
💬 Peter
“Act Against Bullying said, ‘If you can’t join a group, start your own.’ We did. We’re kind, different, and happy now.”
💬 A Mother
“My shy son was bullied. AAB encouraged him to act confident. It changed everything. He found his voice.”
💬 A Teacher
“We ran a ‘Cool to be Kind Day’. Kids shared kind acts and earned certificates. The mood in school lifted. The AAB resources were brilliant.”
💬 John
“I dropped out of school because of bullying. Years later I found AAB and realised—it wasn’t my fault. Now I have a degree and a partner. I want others to know: it gets better.”
📖 Who runs Act Against Bullying
Louise Burfitt-Dons, crime writer and concerned parent, launched Act Against Bullying in 2000. After her daughter was bullied at primary school, Louise wrote monologues that exposed the subtle ways children hurt each other.
“Children told me bullying began with little things they couldn’t report. I called this ‘Exclusion to Cause Distress’ (ECD), and it became our focus.”
— Louise Burfitt-Dons
ECD (Exclusion to Cause Distress) describes the deliberate isolation of a child by a peer group. It can be subtle—but devastating. AAB pushed back against outdated advice that ignored emotional bullying.
Many parents, teachers, and even police didn’t recognise these modern patterns of peer cruelty. But children affected by ECD often felt anxious, rejected, and afraid.
AAB became their voice—showing that bullying isn’t always physical. It’s emotional, social, and now, increasingly digital.
💬 How We Help
We provide advice and tools to help tackle:
- School bullying
- Social exclusion
- Online harassment
- Sexting and grooming
- Cyberstalking
Whether you’re a parent, teacher, or pupil, our goal is to empower young people to take control and make positive change.
🤝 How You Can Help
You can support our anti-bullying efforts in the UK by sharing the message.
Act Against Bullying is a small but powerful UK charity powered by lived experience and the belief that no child should feel invisible or unsafe.
We rely on educators, families, and supporters to raise awareness, spread kindness, and change lives.
💛 Together, we can stop bullying and help every child feel safe, strong, and included.