Anti-Bullying Week 2025 is nearly here. It runs from 10 – 14 November. Anti-Bullying Week covers World Kindness Day on November 13th so this year’s theme from Act Against Bullying is Cool to be Kind. Kindness Beats Bullying. It reminds everyone that even the smallest positive action can make a huge difference in our mission to fight bullying. We’re encouraging schools, workplaces and communities to join our Cool to Be Kind campaign and help create kinder classrooms, kinder corridors and a kinder internet. Let’s help show that kindness beats bullying.
Together, we can make a positive difference through small acts of kindness that create big change.
How to Take Part
Schools
Supporters
Media
Hold a ‘Cool to Be Kind’ Day
Organise a kindness-themed dress-up or activity day in your school or workplace. Share photos online with #CoolToBeKind and #KindnessBeatsBullying.
- Announce in assembly or newsletter
- Use our poster pack in classrooms
- Share with #KindnessBeatsBullying
Fund the Work
Help us reach more young people across the UK. Even small donations make a big impact. Every £5 helps us deliver our advice and campaigns.
- One-off or monthly support
- Company match funding welcome
- Download a Gift Aid form
Share Our Message
Post our campaign images on social media, tag @actagainstbullying, and spread the word that kindness always beats bullying.
- Copy-paste captions on this page
- Instagram-ready square artwork
- Media quote and press note template
Make Your Kindness Pledge
💗 Make Your Kindness Pledge
Choose one kind act this week and share it using #KindnessDayUK or #AntiBullyingWeek. Tag us to spread the word and inspire others to join in.
Make Your Kindness Pledge →Download Campaign Materials
Campaign Logo
Logo To Use On Your Website Or on Your Social Media Banner
Posters
Print and display our campaign posters around school or your office.
Social Media Tiles
Share our graphics across Instagram, Facebook and X. Tag @actagainstbullying and use #CoolToBeKind.
Ready-to-use wording
Cool to Be Kind. Kindness Beats Bullying.
Join our nationwide kindness movement this Anti-Bullying Week. Every kind word counts. Every small act helps beat bullying.
Mon:It’s Cool to Be Kind. Kindness Beats Bullying. Anti-Bullying Week starts now. Share one kind message today and tag a friend who makes a difference. #AntiBullyingWeek #CoolToBeKind #KindnessBeatsBullying
Wed:Kindness turns everything around. In class, corridors and online. Be cool. Be kind. #KindnessBeatsBullying #CoolToBeKind
Fri:Pass it on: kindness beats bullying. Share this and keep it going all year. #KindnessBeatsBullying #AntiBullyingWeek
School Activities
Odd Socks Roll-Call
Celebrate difference! Wear odd socks to show everyone it’s cool to stand out.
Kindness Chain
Pass it on! Start a kindness chain by doing one good deed today.
Silent Ally Signal
Support others quietly. A smile, nod, or gesture can mean someone’s not alone.
Compliment Cards
Write or share a kind note. A small compliment can brighten someone’s day
Anti-Bullying Week 2025: Cool to Be Kind
As a core member of the Anti-Bullying Alliance,
Act Against Bullying proudly runs its own national kindness campaign
during Anti-Bullying Week. Our 2025 theme,
‘Cool to Be Kind: Kindness Beats Bullying’, celebrates the simple, powerful acts
that make every child feel seen and supported.
Frequently Asked Questions
What is Anti-Bullying Week?
Anti-Bullying Week is a UK-wide event that raises awareness of bullying and encourages action to stop it.
It’s coordinated nationally by the Anti-Bullying Alliance,
of which Act Against Bullying is a core member.
Each year, schools, organisations, and communities join forces to create safer, kinder environments for children.
How does Act Against Bullying Take Part?
As a core member of the Anti-Bullying Alliance, we fully support the national framework—but we also run our
own independent campaign during the week. Our 2025 theme, ‘Cool to Be Kind: Kindness Beats Bullying’,
highlights the power of kindness as a real antidote to bullying behaviour.
When is Anti-Bullying Week 2025?
Anti-Bullying Week 2025 runs from Monday 17 November to Friday 21 November.
The week follows Kindness Day UK on 13 November—also founded by Act Against Bullying—
linking both events around the message that kindness always wins.
What’s the theme for 2025?
This year’s theme is ‘Cool to Be Kind: Kindness Beats Bullying.’
It celebrates simple, positive actions that anyone can take to make others feel included and valued.
How can schools get involved?
Schools can download our free classroom resources, host kindness assemblies, and take part in the
Kindness Pledge Challenge. You can also share your activities using
#AntiBullyingWeek and #KindnessDayUK to help spread the message across the UK
Can individuals take part too?
Absolutely! Whether you’re a student, parent, or supporter, you can make a personal kindness pledge,
post a message of encouragement, or share a story of kindness. Small acts make a big difference.
How can I share on social media?
Join the conversation using #AntiBullyingWeek and #KindnessDayUK,
and tag us to inspire others:
• @ActAgainBully on X (Twitter)
• _actagainstbullying on Instagram
• ActAgainstBullying on Facebook
What’s the link between Kindness Day UK and Anti-Bullying Week?
Kindness Day UK on 13 November was founded by Act Against Bullying and proudly affiliated
with the World Kindness Movement. It leads directly into Anti-Bullying Week, setting a
positive tone for the days ahead. Together they remind us that kindness beats bullying.
Support Our Kindness Campaign
Every small act of kindness helps us reach more young people across the UK.
Your donation keeps our anti-bullying resources free for schools and families.
💙 Thank you for supporting kindness.
Every donation helps us reach more children with the message that it’s cool to be kind — and that no one should face bullying alone.