History of Act Against Bullying

About Act Against Bullying:  5 Facts

#1. It is also known as AAB

#2. Registered in 2003 with the Charity Commission it is one of the longest running voluntary anti-bullying charities in the UK.

#3. The ethos of Act Against Bullying since its outset has been upbeat and motivational.

#4. It began with the Cool to be Kind Campaign which has become a well-known slogan across the Globe.

#5. The AAB monologues have been used in hundreds of schools.


About Act Against Bullying

Louise Burfitt-Dons

Act Against Bullying was started in 2000 by the crime novelist Louise Burfitt-Dons. A concerned parent at the time she wrote a set of anti-bullying monologues to lift the lid on the tactics employed by bullies which largely went unreported. She then went on to establish the campaigning charity and its still the spokesperson.

Louise talks about Act Against Bullying

AAB began with my research after my daughter was bullied at her primary school. That was over twenty years ago. I’ve continued with this work ever since because I hate to see children hurt and their parents distraught with worry. I know how frightening it can be from my very own experience.

Children were telling me that bullying begins with the little things that they can’t report. Then it escalates. My challenge was to help them. Like an investigative journalist, I started out by identifying, researching and writing up my findings on what was going on. When children were deliberately being isolated. I labelled this “Exclusion to Cause Distress” or ECD.

The Surrey Police were particularly interested in my work because this new bullying activity was spreading.

Their concern was two-fold. First, that a situation similar to the Columbine school shootings could happen in the UK. Also because studies showed that a high percentage of children who bully go on to commit other forms of crime. They considered anti-bullying important preventative work.

ECD stems from unhealthy peer pressure: It’s particularly prevalent amongst girls. This is not simply a change of social set, or not being cool enough for a certain crowd. There’s always a ‘forcing out’ by the bully using a range of effective techniques. The ploys only limited by their imagination.

Being deliberately excluded is even worse for children today when everyone connects on social media.

By raising awareness of ECD, AAB established that bullying wasn’t just about punching and kicking and robbing lunch money. It took our work and the suicides of around 20 children under sixteen a year to change the thinking on that.

The advice before I set up AAB was simply to report the matter to the teacher. But that’s not always the end of the matter. Plus, no one wants to be labelled a troublemaker. Or earn the stigma of “victim”.

While Act Against Bullying is realistic about the difficulties of achieving a bully-free society, we believe we can make changes.

If we can work to curb the excesses of bullying of children in today’s world, we can improve the quality of life for everyone.

Our mission is to be able to provide children with practical advice if they are being bullied.

For example, we work closely with Hamish Brown MBE, one of the UK’s leading stalking experts. The two subjects closely relate. Authorities consult us on bullying, social networking and cyberstalking campaigning.

We run the charity with three trustees. We have no paid employees and we do all our work voluntarily. By helping others in how we do, we believe we are fulfilling our important mission. Many of our supporters have encountered bullying themselves. They donate their support as concerned human beings with a positive attitude towards our life here in the UK

So on this site you will find as much information as we can draw together. There are tips on how to react and behave if you think your child has become the target of a bullying campaign. Plus, you’ll get the lowdown on what’s going on with the internet. Sometimes bullying can lead on to or include sexual abuse, online grooming, sexting and even cyberstalking.

I hope we can help your child stay safe and happy.


Hints Outwit your bully

You can contact AAB using the form below

Your message will be received by Louise Burfitt-Dons and you will receive a receipt acknowledgement email. If your email is marked ‘Urgent’ will endeavour to reply within 24 hours.

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Get involved

We’ve made quite a splash with our campaigns. But with your help, we can continue to change social attitudes on bullying and abuse wherever it occurs.

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Promoting peaceful solutions to abuse. Campaigning to influence policy, advising victims, teachers and parents. Building pro-social media support.