Cool to be Kind Campaign
Cool to be Kind Campaign began as our anti-bullying initiative in 2001 using
the slogan ‘Don’ t be Rude, Don’t Exclude, Don’t
Push In and Don’t Hurt to Win’. The slogan was so successful
that we have kept it running ever since..
Why was it formed? At the time bullying behaviour within our society was
on the increase and kindness and consideration for others appeared to be
decreasing. Courtesy was out of fashion. We have been campaigning since
that time in an attempt to make kindness ‘cool’ again as it
was clear that many potentially bullying situations arose out of rude or
inconsiderate behaviour. The campaign slogan has been adopted by many organisations
to be Kind Day as an anti-bullying Initiative?
nature of bullying has altered to a more insidious, manipulative form
which is difficult for everyone to deal with. Much of what goes on happens
in secret or is unreported. Read ECD. Statistics show that 80 per cent
of children would not be involved in bullying activity unless they were
encouraged by their peer group as the ‘cool’ thing to do.
If we can change peer dynamics that support and maintain this new form
of bullying we can save lives with this campaign. At least we can make
society a more pleasant place to live in.
to Be Kind In Schools
Cool to be Kind Campaign is perfect for schools. It offers an upbeat
approach to the unsavoury subject of bullying. The children are encouraged
to follow the rules of the campaign with a simple talk. At the same
time, they are increasing their knowledge on the effects of bullying
on the individual and in society. Equally importantly, they develop
assertiveness and risk assessment skills and explore personal emotions
contributing to positive self-esteem.
and teachers alike have been impressed by the simple charms of Cool
to be Kind and fascinated by the positive reaction to the campaign’s
not join in with it yourself? email us to join in with the Cool to be
do we need to campaign? Read this:
of the saddest findings in the report is we have the highest proportion
of children who report not finding their friends kind and helpful. Only
40 per cent did—less than half. In Switzerland its 80 per cent.
That says something about the very intimidating relationships between
children and indicates a dog-eat-dog world out there.’ Professor
Jonathan Bradshaw, York University reporting on the Unicef report, 2007.
for schools click here to be redirected
to school resources which can be downloaded